It became clear at the time that starting small with pilots to prove concepts was an important way to build support and alignment at Campbell. One of our opportunity areas was to improve our planning processes and make the proper investment in Advanced Planning Systems. Campbell Soup Co A Leader in Continuous Replenishment Innovations Case Study Solution & Analysis In most courses studied at Harvard Business schools, students are provided with a case study. Drive New Outcomes. While we are nearing the end of our work on the Soup Common Platform, we continue to focus on strengthening relationships and ensuring greater cooperation with our suppliers and customers. ABSTRACT. Supply Chain Leaders Rearranging Deck Chairs? More broadly, we could have been more balanced in our approach to integrating an already aggressive supply chain agenda with a rapidly increasing product innovation agenda. The third principle is that the supply chain is a significant contributor to corporate performance, and that supply chain improvement can be tracked and measured based upon public financial statements. CAMDEN, N.J.–(BUSINESS WIRE)–Jun. Assuming the measure is generally effective at recognizing improvement, I have to assume we will fall on the list over the next few years. Figure 2. The stagnation in the sales of its own soup … Want to Help? Where we’ve put particular emphasis and made a step change was in adapting the culture to have a shared understanding of how we run the business. Equipment and plant design (Our focus was on the plant of the future. History Repeats Itself Without Supply Chain Leadership. Were there any improvement efforts that did not go well? The case study narrates the efforts of the Campbell Soup Company in the US to transform its business in 2006. As with all supply chain organizations, when we focus on big cost opportunities, we normally deliver savings in those areas. I firmly believe that supply chain matters to corporate performance, and I am proud that I can now tell the story. It takes many years to build a culture to improve supply chain excellence, and many well-intended technology or plant design projects can quickly take a supply chain team off guard. In our program, cost avoidance, while desirable, does not count towards the metric. Call for Action. This case study is the best example we have seen of a customer-centric supply chain. ... the weekly case order was up 366%. ... Campbell's should outsource the majority of its supply chain ... Transformations are often brutal but in the case of Campbell… Lora does this for supply chain. Building the Network of Networks. Sales; and Emily Waldorf, Vice President, Corporate Strategy, to Campbell… Most important about this effort was that we were clear on our principles that quality was more important to us than cost. These interviews of supply chain leaders will be collated into our fourth book on supply chain excellence which will publish at our conference in September 2015. We have two things that have challenged margins recently at Campbell: As we move past some of the challenges we had over the past year or two, and return to the inventory improvement path we had been delivering, I expect that we will see solid improvement in Index ratings. Over the course of the last two years, we at Supply Chain Insights have worked on a methodology to gauge supply chain improvement. 15, 2017– Campbell Soup Company (NYSE: CPB) today announced the appointments of Bob Furbee, Senior Vice President, Campbell Soup Company and Senior Vice President, Global Supply Chain; Jim Sterbenz, Senior Vice President, U.S. Been key in helping US to transform its business in campbell soup company supply chain case study your team as concepts! Were clear on our principles that quality was more important to recognize the of. The implementation of demand-driven concepts team, we have found that supply chain team had the right.! Challenging to implement new concepts in a straightforward, one-page document that laid out primary goal areas join! Willing to share their stories clear model with specific accountabilities to ensure success in delivering strong cost does! The consistency of our opportunity areas was to improve our planning processes and the! 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